Fly Syracuse Campaign Expands
City/MDA Partnership fuels growth at Hancock International
FOR IMMEDIATE RELEASE
September 15, 2005
Syracuse, New York - Mayor Matthew J. Driscoll and the Metropolitan Development Association of Syracuse and Central New York today announced the launch of a newly expanded Fly Syracuse campaign - highlighting lower fares and new service for travelers at Hancock International Airport.
Mayor Mathew J. Driscoll said, "The "Fly Syracuse"
campaign, which is a component of the city's strategy
to reinventing the airport has culminated in a 20%
increase in passenger traffic that we have seen
this past year, and the announcement today keeps
this momentum going. We want to thank our partners
Irwin Davis, Peter Soderberg and members of our
local business community."
"It's time for everyone in the central upstate region
to know that we've broken the back of sky high airfares
in Syracuse," said Irwin L. Davis, president of
the Metropolitan Development Association of Syracuse
and Central New York. "Syracuse has the most convenient
airport in the region. It's easier to fly
here now than it's been in years. If we want to
bring in more low fares and more new flights, we
in the business community need to fully support
The expanded Fly Syracuse campaign targets travelers across Central New York with a primary focus on business travelers. Advertisements promote the message that it's easier to fly from Hancock Airport. The new campaign will run on television, radio, outdoor, online and in some print advertising. The campaign will include some non-traditional marketing, as well. The first ads will appear this weekend.
Earlier phases of the Fly Syracuse campaign appeared
last fall and spring. They included print advertising,
direct mail, e-mail advertisements and the introduction
of an award-winning website, www.flysyracuse.com.
Visitors to the website can receive information
about the best available fares to some of our most
popular travel destinations and links to airline
websites to book tickets and look up fares for their
particular dates of travel. The website also includes
a link to the Hancock Airport website, www.syrairport.org.
In 2004, Syracuse Hancock International became the seventh-fastest growing airport in the nation according to US Department of Transportation statistics compiled by The Boyd Group. Enplanements grew by 19.3% in 2004 when compared with 2003. Enplanement growth in 2005 continues at a similar pace. In 2004 and 2005, Hancock has enjoyed new service and new non-stop destinations from several airlines, including:
||Low-fare jet service to Washington-Dulles and more than 30
|Delta Air Lines
||Additional capacity to Atlanta
||Introduced non-stop jet service to Minneapolis - St. Paul
||Switched to all jet service to Washington-National, added
||Currently converting flights to New York - LaGuardia from
turbo-prop aircraft to jets
||Introduced non-stop jet service to Dallas - Ft. Worth
Fly Syracuse is made possible by the dozens of Central New York businesses that contributed more than $300,000 to the MDA Air Service Development Fund and through a $480,000 grant from the US Department of Transportation. Congressman Jim Walsh along with Senators Charles Schumer and Hillary Clinton were instrumental in securing this grant.
The Fly Syracuse campaign was designed by Mark Russell & Associates of Syracuse in cooperation with a joint committee from the City of Syracuse and the MDA. Committee members include, Mayor Driscoll, Irwin Davis, president, MDA, Peter Soderberg, president and CEO, Welch Allyn, Michael Gambino, president and CEO, Pass & Seymour, Terry Brown, chairman and president, O'Brien & Gere, Ltd.
203 City Hall - Syracuse, N.Y. 13202-1473